John Varvatos Star USA is the rugged younger brother of the Detroit-born designer’s flagship label, the John Varvatos Collection. Like its elder sibling, Star USA offers chic, downtown-cool men’s clothing and accessories inspired by Varvatos’ hometown and the charismatic rock musicians it has spawned — including Jack White, Alice Cooper and Iggy Pop. Sharp wool suits, military-inspired jackets, “authentic fit” jeans, sturdy hipster chukka boots, and hand-treated suede Schooner boat shoes are just some of the wardrobe essentials and accessories featured in Star USA’s collection, which debuted in 2006. Expert construction, skillfully distressed leather elements, unfinished edges, and dark color schemes lend each piece a touch of industrial mystique. Since launching the John Varvatos Collection in 2000, Varvatos has earned three CFDA awards for his designs — but accolades from the likes of Slash and former Led Zeppelin lead singer Robert Plant surely matter to him just as much as any fashion industry honor.