London fashion designer Laura Tenison launched JoJo Maman Bebe to provide a more flattering, fashionable alternative to the market’s shapeless maternity clothing offerings. Soon after JoJo Maman Bebe’s 1993 debut, Tenison added baby clothing to her brand — adopting a signature French nautical style that reflects her affection for Brittany. Today Tenison's UK-based label offers a full collection of clothing and accessories for infant girls and boys, children and moms-to-be — from tiny sleeping bags, swimwear, snowsuits and shoes to women’s wrap tops, stretchy pregnancy jeans and elegant swing coats.