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About JOSA tulum

Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.

New Sales Featuring JOSA tulum

Shop 4 New Sales

Past Sales Featuring JOSA tulum

Sale Ended May 17, 2014

Maternity Dresses

A must-have mix of stylish wardrobe updates, go-anywhere diaper bags, and more.

Sale Ended April 20, 2014

Spring Maternity Dresses

Prep for sunny days ahead with flattering maxis, caftans, and more.

Sale Ended July 18, 2014

Up to 70% Off: Rachel Pally Maternity

Signature jersey knits you’ll live in all season.

Sale Ended March 12, 2014

Maternity

Stylish wardrobe updates to flatter your new figure.