Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.
Flattering wardrobe steals for moms-to-be.
A mix of easy summer dresses, on-the-go diaper bags, and more absolute essentials.
Don’t miss out on flattering essentials, from colorful tops to printed maxi dresses.
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, swimwear, and more.