JOSA tulum & more

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About JOSA tulum

Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.

New Sales Featuring JOSA tulum & more

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Past Sales Featuring JOSA tulum & more

Sale Ended January 23, 2014

Maternity Dresses

Dresses are the easiest way to look great with minimal effort — just slip on one piece and you'll instantly look polished and feel comfortable. Whether you need a sexy sheath for a fun night out or a classic wrap for work, we have a bump-flattering pick to fit your style.

Sale Ended January 10, 2014

Bump Couture

Welcome to our new boutique! You can buy all of our favorite products at this one-stop-shop — we have cool clothes for babies and kids, couture maternity looks that cradle your bump, the top toys, and gear for new parents. The shop is filled with the best brands at the best prices, so fill up your cart.

Sale Ended December 18, 2013

Best of Maternity

We've selected some of our favorite looks for stylish moms-to-be, from maxi dresses to flowing, romantic tops.

Sale Ended February 18, 2014

Maternity: Up to 80% Off

Chic, can’t-miss pieces designed to flatter your new figure.