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About JOSA tulum

Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.

Past Sales Featuring JOSA tulum & more

Sale Ended May 29, 2014

Maternity: Up to 80% Off

Don’t miss out on flattering essentials, from colorful tops to printed maxi dresses.

Sale Ended December 11, 2014

Babymoon: Maternity Dresses, Swim & More

An easy-to-wear (and pack) wardrobe for your pre-parent getaway.

Sale Ended May 04, 2014

Brights, Stripes & More Feat. Ripe Maternity

Easy, warm-weather looks to keep you looking chic and feeling cool.

Sale Ended May 23, 2013

HATCH Collection

Celebrate your bump with a finely edited collection of chic spring and summer essentials. The comfortable line was created for women to wear before, during, and after their pregnancies — think ultra-flattering dresses, pants, and shorts. Plus, check out the new <a href='http://wp.me/p1ZMsG-jv0'>HATCH-to-Hospital</a> kit, which features everything moms-to-be need on delivery day.