JOSA tulum

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About JOSA tulum

Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.

Past Sales Featuring JOSA tulum

Sale Ended January 23, 2014

Maternity Dresses

Dresses are the easiest way to look great with minimal effort — just slip on one piece and you'll instantly look polished and feel comfortable. Whether you need a sexy sheath for a fun night out or a classic wrap for work, we have a bump-flattering pick to fit your style.

Sale Ended April 20, 2014

Spring Maternity Dresses

Prep for sunny days ahead with flattering maxis, caftans, and more.

Sale Ended January 12, 2014

Beach Getaway Essentials

From bikinis to sun hats, everything you need for a warm-weather escape.

Sale Ended April 23, 2012

Your Best Whites

Bright whites ruled this year's spring and summer runways, cementing their status as a stylish must-have all year long. Embrace the perennial warm-weather favorite: Pair pretty white frocks with a neutral shoe for an elegant outdoor affair, or match a crisp white top with boldly hued accessories.