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About JOSA tulum

Escaping her hectic New York City life, Joanna Salt moved to the beautiful beachside town of Tulum, Mexico, and founded JOSA Tulum with business partner Ana Cabello. Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach, that were chic enough for evening wear as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses New York's fashionable sophistication. Wrinkle resistant, flattering and complementary to all body types, JOSA Tulum has designed the perfect go-to dress for all occasions. The JOSA brand also includes a line of accessories including beach totes, beach blankets, hats, scarves and vintage-inspired jewelry. For mamas-to-be looking to bump it up with that perfect cover-up, JOSA Tulum has a diverse maternity collection. Loved by contemporary and elegant women everywhere, its no surprise that JOSA Tulum is popular among many celebrities, including Australian model Miranda Kerr and Charlie’s Angels Cameron Diaz, Demi Moore and Drew Barrymore.

Past Sales Featuring JOSA tulum & more

Sale Ended April 20, 2014

Spring Maternity Dresses

Prep for sunny days ahead with flattering maxis, caftans, and more.

Sale Ended December 11, 2014

Babymoon: Maternity Dresses, Swim & More

An easy-to-wear (and pack) wardrobe for your pre-parent getaway.

Sale Ended September 01, 2014

Top Maternity Brands: Up to 80% Off

Michael Stars tees, NOM jersey dresses, and more stylish deals for your new wardrobe.

Sale Ended March 26, 2015

Fillyboo Maternity

Free-spirited pieces for modern Earth mothers