WHAT IT IS: 100% Ceramic Series Flat Iron has ergonomic design, 1 inch wide floating ceramic plates and 360 degree swivel cord design with hook. It's Professional length power cord and dual voltage 110-240V make it faster and easier for you to straighten your hair. Comes with a Manufacturer Replacement Lifetime Warranty
WHAT IT DOES: Benefits of 100% Pure Ceramic Plates Vs Traditional Ceramic Coated: Solid ceramic plates provide better heat distribution throughout, eliminating hot spots that burn and damage the hair. 100% solid ceramic plates never peel or degrade, therefore your hair is never exposed to damaging metal that is typically beneath most ceramic coated flat iron plates. Black ceramic plates won't discolor with use of topical products or hair dyes.
Brand: Jose Eber
Easily identifiable by his trademark long hair and cowboy hat, superstar hair stylist José Eber has been creating the hairstyles of Hollywood's A-list since the 1970s. With his own line of professional-grade blow dryers, flat irons, conditioning tools, and other salon products, Eber has proven that he's also an innovator when it comes to designing hairstyling technology. Smooth and straighten your locks with an Eber hair straightener wand, or add spirals with one of his sleek curling irons. Eber's infrared blow dryer decreases your drying time by half while removing build-up and bacteria. Your hair will thank you.