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About Josie

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

Past Sales Featuring Josie

Sale Ended August 02, 2016

Dream-Worthy: Sweet Sleepwear

Make bedtime an enchanting moment with lightweight, romantic pieces

Sale Ended August 09, 2016

Style Trip: Weekend Getaway

Effortless pieces for wherever your travels may take you

Sale Ended August 15, 2016

Lingerie Boutique: Chic Sleepwear

Intimates to put the “top” back in top drawer, from sexy little things to style solutions

Sale Ended July 17, 2016

Natori Sleepwear

Indulge in lace pajama sets, printed robes, and dreamy nightgowns

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