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About Josie Natori

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

New Sales Featuring Josie Natori

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Past Sales Featuring Josie Natori

Sale Ended July 04, 2014

Intimates: Sizes L & XL

The perfect-fit lingerie picks your everyday wardrobe needs.

Sale Ended June 14, 2014

Foundations: Sleepwear

Restock your top drawer with these everyday essentials.

Sale Ended July 14, 2012

Sleepwear & Robes

When it comes to indulgence, there's nothing like a little something new for your lingerie drawer. Between the irresistible options in this mix — flattering bras and panties, alluring sleepwear, curve-enhancing shapewear, sleek hosiery, pretty chemises — you'll have a hard time choosing just one treat for yourself.

Sale Ended January 20, 2014

Natori Intimates

If you consider undergarments to be just as important as the clothes you’re wearing, you’ll be smitten with Natori's luxurious lingerie — especially when it's time to slip into a curve-hugging dress. Score a smooth silhouette with the brand's signature lace thongs, contouring push-up bras, and sleek cotton boyshorts.

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