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Josie Natori

Josie Natori

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

New Josie Natori Sales

Past Sales Featuring Josie Natori

Josie Natori Lingerie & Sleepwear From $10
SALE ENDED ON: June 19, 2013

Lingerie & Sleepwear From $10

Ladies, it’s time to ditch your basic cotton underthings and treat your lingerie drawer to something new. We’ve rounded up beloved brands like Stella McCartney, Cosabella, and Wacoal in this mix of sexy styles you’re sure to love. Take your pick of sheer lace bras, leopard-print seamless thongs, glamorous corsets, and much more — all starting at just $10.
Josie Natori Intimates
SALE ENDED ON: June 6, 2013

Intimates

Stock your lingerie drawer with this elegant collection of underthings from sought-after brands like OnGossamer, Jenna Leigh, Natori, and La Perla. Show off your sultry side — or nail an ultra-flattering silhouette — in sexy lace bras, retro garter belts, shaping tanks and strapless slips, and so much more.
Josie Natori Sunday Night Steals Up to 70% Off
SALE ENDED ON: June 4, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.
Josie Natori Hot Summer Hue: Yellow
SALE ENDED ON: May 29, 2013

Hot Summer Hue: Yellow

What better way to round out your summer wardrobe — and highlight your new tan — than to shop a sale carefully curated by the hottest hues of the season? We've rounded up the perfect breezy dresses, tailored tops, and sleek bottoms in pretty pinks, bright yellows, vibrant turquoise, and crisp whites — ready to make any outfit pop.
Josie Natori Sunday Night Steals Up to 70% Off
SALE ENDED ON: May 21, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love. This one-stop shop is filled with clothing and accessories to make updating your wardrobe a total breeze.
Josie Natori Intimates
SALE ENDED ON: June 3, 2013

Intimates

Stock your lingerie drawer with this elegant collection of underthings from some of the most sought-after brands. Show off your sultry side — or nail an ultra-flattering silhouette — in sexy bras and briefs, slimming shapewear, lacy chemises, and more.

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