Jouer, meaning “to play” in French, offers a range of lush cosmetics in linkable containers — to help you custom-create your own perfect makeup palette. But ingenious packaging aside, the true draw of Jouer is the wearability of its shades, formulated to blend with all complexions. Founder Christina Zilber started the line in 2004 to give women effortless, gimmick-free makeup, and the result is an ever-growing, 133-product collection that includes luminous face, eye, lip and cheek color, all made from natural botanicals and mineral-rich ingredients.
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