Founded by Kristin Hunziker and Joe Croft — aka the "dynamic duo of diaper bags” — Ju-ju-be aims to make “smart bags for smart people.” The brand achieves its mission with a collection of bags that combine fashion and function with the latest technology. The PackaBe backpack, oversize Be Prepared diaper bag, hybrid purse/diaper bag HoboBe and Be Hip bag in timber brown feature waterproof interiors and exteriors, anti-microbial linings, Thinsulate-lined bottle pockets that keep items warm or cool, and soft-touch memory foam changing pads to evenly support baby. Durable and roomy, Ju-ju-be bags offer everything you and your little one need to travel in comfort and style.