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About ju-ju-be

Founded by Kristin Hunziker and Joe Croft — aka the "dynamic duo of diaper bags” — Ju-ju-be aims to make “smart bags for smart people.” The brand achieves its mission with a collection of bags that combine fashion and function with the latest technology. The PackaBe backpack, oversize Be Prepared diaper bag, hybrid purse/diaper bag HoboBe and Be Hip bag in timber brown feature waterproof interiors and exteriors, anti-microbial linings, Thinsulate-lined bottle pockets that keep items warm or cool, and soft-touch memory foam changing pads to evenly support baby. Durable and roomy, Ju-ju-be bags offer everything you and your little one need to travel in comfort and style.

Past Sales Featuring ju-ju-be

Sale Ended January 03, 2011


Fashionable and functional, Ju-ju-be started with a diaper bag outfitted with everything new parents could want, from memory foam changing pads to waterproof lining. This selection follows in the same vein, with totes, backpacks, and zipper poaches that keep you organized, no matter where your day takes you. Choose from vibrant styles, from bold solids to colorful patterns.

Sale Ended February 26, 2011

Our Favorite Diaper Bags

These days, new parents have lots of stylish bags, carriers, slings, and pouches to choose from—all to help them tote around things baby-related. This sale includes a myriad of options like cool camouflage messengers and chic leather satchels.