Since 2006, Los Angeles-based Keep Company has been proving that sneaker design isn't as limiting as other brands might have you believe. Men's kicks don't have to be white and puffy, women's sneakers don't have to be pink, and kids’ shoes don't have to be cutesy. Made from natural fabrics (hand-woven ikat, vegan suede, cotton twill, Japanese indigo prints) and sustainably-grown materials, Keep Company’s collections of sneakers, boots, and boat shoes are vegan and cruelty-free. With their superb design, contemporary color combinations, and design partnerships with the perennially hip (including recent collaborations with indie darlings Dinosaur Jr., Bon Iver and Animal Collective), Keep’s sneaks keep it real. Be sure to check out Keep’s chic, Italian-made sunglasses and sporty line of backpacks — the latter a collaboration with the iconic bag brand Jansport.