Description: The amfAR Staying Alive Foundation Ribbon
"A fashion ribbon with a double agenda: a new vision of the AIDS ribbon by Kenneth Cole in partnership with the MTV Staying Alive Foundation and amfAR."
- Kenneth Cole has reinterpreted the AIDS ribbon to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation.
The design features a double loop and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.
Ribbons will be on sale worldwide November 4-December 31 with 100% of net profits being donated to AWEARNESS, the Kenneth Cole Foundation in support of the MTV Staying Alive Foundation and amfAR.
Brand: Kenneth Cole