Kids Preferred & more

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About Kids Preferred

Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.

New Sales Featuring Kids Preferred & more

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Past Sales Featuring Kids Preferred & more

Sale Ended July 24, 2014

Baby Boutique: Top Toys & Furnishings

Adorable clothes and PJs, mealtime gear, and more must-haves new parents will love.

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended April 20, 2014

Great Gifts: Our Best Baby Toys

Set them up for hours of play with colorful stuffed animals, puzzles, and books.

Sale Ended August 25, 2014

Up All Night: Sleep Essentials

Comfy PJs, swaddle wraps, and more after-hours finds for parents-on-duty.

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