Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.
Their new wardrobe and playroom favorites, featuring Hello Kitty, Superman, and more.
Adorable clothes and PJs, mealtime gear, and more must-haves new parents will love.
Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.
Set them up for hours of play with colorful stuffed animals, puzzles, and books.