You probably don’t think very much about the elastic sewn into your boxers and briefs, but Kings Underwear does. Named after its founder, Colin King, this upstart underwear brand uses high-quality embossed elastic to ensure a comfortable fit that holds up over time. Made of pure cotton in the USA, Kings Underwear’s high-thread count boxers feature rich, bold colors and masculine prints; high-thread count boxer briefs and classic white undershirts are super-soft and come in packs of two. Don’t forget to check out the label’s comfy cotton-blend business socks, discreetly stitched with the official Kinds Underwear crown for a charming finishing touch.