The Italian luxury lingerie company La Perla was born in 1954 in the kitchen of Ada Marsotti — a Bolognese housewife trained in the art of hand-crafted corsetry. Marsotti’s impeccably crafted, hand-sewn undergarments instantly impressed Bologna’s shopkeepers as well as upper-crust ladies who admired their delicate cuts, durable fabrics, and distinctive detailing — including diamonds, macramé, embroidery, and soutache (a type of looped trim). Now one of the world’s leading lingerie brands, La Perla offers a diverse collection of sexy underwear for both women and men as well as luxe women’s swimwear for all body shapes. Bright-colored bikinis inspired by pop culture and modern art, deep-necked one-piece swimsuits made of silvery lamé, and silky, flowing caftans call to mind the glamor of St. Tropez and Old Hollywood and add a bit mystery to ordinary poolside lounging. With brass elements, embroidered necklines, and other distinctive details, Perla’s vintage-inspired cover-ups take you from the beach to the boardwalk in ultimate style.
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