When French tennis star Rene Lacoste began designing and branding his piqué polo shirts in the early 1930s, he based his company’s logo on his hard-earned nickname, “the Crocodile.” Today, Lacoste’s tiny croc adorns not only polos and other clothing essentials but also shoes, watches, bags, swimwear, bedding, women’s perfume (the delightful orange-and-coriander Touch of Pink), and towels. The label's clean, preppy aesthetic retains a strong hold on chic sophistication, making it one of the most recognizable brands in the world.
Washed chinos, printed button-ups, and more of the season’s go-to pieces
Preppy gear with an unabashedly modern vibe.
Looks that won't let you down for a big night out.
Rock out in these colorful tees, tanks, shorts, and more.