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|Lacoste EU Waist||Lacoste||Men Alpha||US (waist)|
When French tennis star Rene Lacoste began designing and branding his piqué polo shirts in the early 1930s, he selected his hard-earned nickname, the crocodile, as the company’s logo. Today, that crocodile adorns not just polos, but also full runway looks, as well as shoes, watches, swimwear, bedding and towels. The label's clean, preppy aesthetic retains a strong hold on chic sophistication, making it one of the most recognizable brands in the world.