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About LeapFrog

Headquartered in Emeryville, California, LeapFrog was founded in 1995 when entrepreneur Michael Wood was unable to find toys that would help teach his son to read. Since then, the company has grown exponentially, developing a number of products focusing on three main areas: educational gaming, grade school learning toys, and reading solutions. The LeapPad was LeapFrog’s flagship product from 1999 to 2007, when it was replaced by the Tag reading system. Another notable product is the Leapster, a handheld gaming device with a touch screen.

Past Sales Featuring LeapFrog

Sale Ended January 22, 2013

LeapFrog Learning Toys

LeapFrog has spent the past two decades teaching kids to read, write, and do math with their wide range of colorful and interactive toys, games, and books. Jump (or leap!) onto the educational bandwagon with this hand-picked selection, which includes starter laptops, math games, and a guitar that helps children develop social and motor skills.

Sale Ended January 21, 2013

The Toy Shop

Our toy selection is tough to beat! This sale includes brands that we have the utmost respect for — including Gund teddy bears, Tegu magnetic blocks, Bunzi bikes (they convert from three wheels to two!), and more. Playtime is about to get a whole lot more fun.

Sale Ended May 28, 2015

Smart Is Cool: Educational Toys

Help your whiz kids stay sharp over break

Sale Ended April 23, 2015

Educational Toys Feat. LeapFrog

Smart meets cute in these ingenious playtime staples