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About LeapFrog

Headquartered in Emeryville, California, LeapFrog was founded in 1995 when entrepreneur Michael Wood was unable to find toys that would help teach his son to read. Since then, the company has grown exponentially, developing a number of products focusing on three main areas: educational gaming, grade school learning toys, and reading solutions. The LeapPad was LeapFrog’s flagship product from 1999 to 2007, when it was replaced by the Tag reading system. Another notable product is the Leapster, a handheld gaming device with a touch screen.

New Sales Featuring LeapFrog & more

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Past Sales Featuring LeapFrog & more

Sale Ended January 22, 2013

LeapFrog Learning Toys

LeapFrog has spent the past two decades teaching kids to read, write, and do math with their wide range of colorful and interactive toys, games, and books. Jump (or leap!) onto the educational bandwagon with this hand-picked selection, which includes starter laptops, math games, and a guitar that helps children develop social and motor skills.

Sale Ended May 30, 2015

Early Access: Vilac Toys

Classic French ride-on cars, tea sets, and more, crafted by hand

Sale Ended March 10, 2014

The Perfect Easter Basket

Everything you need to surprise them this holiday, from plush rabbits to fun craft kits.

Sale Ended February 11, 2013

Imaginative Play: Up to 40% Off - 2/7/2013

From costumes to castles, this sale is for kids who just want to have fun. There is a big selection of creative playthings to choose from — some of our favorites include the puppet doorway theater and the tablecloth playhouse. Let their imaginations run wild!

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