After spending most of his life developing emotion-based products for Hallmark, dad Jeff Hutsell decided he wanted to create fun and innovative children's products. "Thinking back over the years with my own three children, I realized that there is nothing so wonderful as to see the look of sheer delight on a child's face when they've discovered something new and unexpected," he says on his website. And as you'll see from the products we have here (some of which have hidden compartments), his products let kids do just that.