The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. Levi’s Made & Crafted offers comfortable, unpretentious casualwear inspired by vintage garments — including pieces stored in Levi’s archives. Pieces for men include 100% cotton sander cinch chino pants, tack slim pants in neutral colors, and checkered work shirts pre-washed for maximum softness. For women, natural-tone leather biker jackets, wool swing coats, chinos, and bright-colored skinny jeans can be mixed and matched to create an endless range of sporty, timeless outfits. Asymmetrical pockets, buttons made of compressed cotton or vegetable ivory, and unusual stitching make Made & Crafted pieces truly special.
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