Levi's Red Tab & more

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

New Sales Featuring Levi's Red Tab & more

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Past Sales Featuring Levi's Red Tab & more

Sale Ended September 18, 2015

Mobile First Look: G-Star

Fresh twists on classic denim staples from the always-inventive label

Sale Ended November 14, 2015

Black on Black

Head-to-toe looks to capture the effortless, cool kid vibe

Sale Ended August 25, 2014

Under $40: Levi's Red Tab

Stock up on slim-fitting denim from a brand that endures.

Sale Ended September 21, 2015

100 Top Transitional Picks

A smart selection of wardrobe staples for the season ahead

More Styles by Levi's Red Tab