The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.
Upgrade your style without spending your family fortune
Our collection of easygoing essentials has everything you need to look your best when you're taking it easy this summer. Stock up on picks from Woolrich Woolen Mills, Marc by Marc Jacobs, J Brand, and a host of other top labels, and get ready to round out the season in style.
The month is almost over, but your favorite picks are still available
Once in a while, we wind up with some items that haven't found their way to a good home (read: yours). It’s tragic, we know. But alas, there’s a silver lining, we've put all our stylish leftovers in one place for your easy picking. We’ve only got a few of each item in stock, so move fast before we run out.