Levi's Red Tab & more

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

New Sales Featuring Levi's Red Tab & more

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Past Sales Featuring Levi's Red Tab & more

Sale Ended August 20, 2015

Monday Blues: Sportshirts

Refresh your wardrobe with go-to button-ups in the color that looks good on every guy

Sale Ended August 04, 2015

Mood Indigo: Denim Must-Haves

Embrace the blues with head-to-essentials by AG Adriano Goldschmeid, Fred Perry, and more

Sale Ended February 23, 2015

Cool Hunting

Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.

Sale Ended January 15, 2015

Date Night Style

Looks that won't let you down for a big night out.

More Styles by Levi's Red Tab