Levi's Red Tab

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

Past Sales Featuring Levi's Red Tab

Sale Ended January 14, 2014

Dark Denim

Whether you dress them up or down, dark jeans are a modern essential. But you didn’t need us to tell you that. So what can we tell you? How about this: This sale features not just any dark denim, but options from some of the biggest brands out there, including Nudie, Naked & Famous, Levi's, and more.

Sale Ended December 22, 2015

Best-Selling Denim Under $100

Great deals on 7 For All Mankind, BLK DNM, and more that'll make you revel in the blues

Sale Ended April 10, 2014

As Seen on Fox Chicago: Spring Upgrade

Update your look for the season ahead with baseball jackets, sweaters, lace-ups, denim, socks, and more casual essentials from some of the top names in the game, including Del Toro, Reigning Champ, and Levi's.

Sale Ended December 02, 2013

Chinos & Cords Under $60

Sturdy pants in a range of cold-weather hues from our most trusted brands including Gant, Fred Perry, and Theory.

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