Levi's Red Tab & more

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

Past Sales Featuring Levi's Red Tab & more

Sale Ended September 18, 2015

Mobile First Look: G-Star

Fresh twists on classic denim staples from the always-inventive label

Sale Ended September 28, 2015

100 Top Transitional Picks

A smart selection of wardrobe staples for the season ahead

Sale Ended December 22, 2015

Best-Selling Denim Under $100

Great deals on 7 For All Mankind, BLK DNM, and more that'll make you revel in the blues

Sale Ended January 29, 2016

January Steals: Under $40

Upgrade your style without spending your family fortune

More Styles by Levi's Red Tab