Levi's Red Tab & more

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

Past Sales Featuring Levi's Red Tab & more

Sale Ended March 04, 2015

Spring Staples

Washed chinos, printed button-ups, and more of the season’s go-to pieces

Sale Ended January 15, 2015

Date Night Style

Looks that won't let you down for a big night out.

Sale Ended December 25, 2014

Slim-Fit Pants

Well-cut trousers to fill the modern man's wardrobe.

Sale Ended December 25, 2014

As Seen on KTLA: New Year's Eve Style

A checklist for getting all glammed up before the ball drops on 2014.

More Styles by Levi's Red Tab