Little Willy’s bespoke-for-boys collection cleverly combines playground prep with classic English tailoring. Think sporty polo shirts, crisp woven button-downs, and graphic T-shirts emblazoned with the label’s adorable logo — a cartoonish, mustachioed man adorned in spectacles and a bowler hat. Bright color combinations, stripes, and fun star-shaped appliqués give Little Willy’s wares a dose of street edge. The offspring of high-end men’s brand Lord Willy’s, Little Willy’s is the brainchild of British expats Betty and Alex Wilcox and caters to little fashionistos ages two to ten.
The kids' color palette for summer is made up of bright hues — we can't get enough of them! "When it comes to color, think outside the box. Nothing is cuter than a boy in pink!," says our Apparel Buyer, Caroline. Here we have outfits that will keep little ones cool during the warmest months, all in summer shades like green, pink, blue, purple, and yellow.
Little Willy's boys' clothes are for mini prepsters with an edge, and not surprisingly, they're made by posh NYC men's label Lord Willy's. Colorful polos and shirts with cute sayings like "When I grow up I want a moustache" are the big players here, but the line also includes baseball caps, button-downs, graphic tees, and striped hoodies that exude a casual-cool vibe. It's the brand's first time on Gilt Kids!
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.
Welcome to our pop-up boutique! Find our favorite products at this one-stop shop, all from the best brands for babies and kids. The shop is filled with clothes, toys, strollers, bedding, and many other must-haves, all at amazing prices, of course. So fill up your cart!