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About Little Willy's

Little Willy’s bespoke-for-boys collection cleverly combines playground prep with classic English tailoring. Think sporty polo shirts, crisp woven button-downs, and graphic T-shirts emblazoned with the label’s adorable logo — a cartoonish, mustachioed man adorned in spectacles and a bowler hat. Bright color combinations, stripes, and fun star-shaped appliqués give Little Willy’s wares a dose of street edge. The offspring of high-end men’s brand Lord Willy’s, Little Willy’s is the brainchild of British expats Betty and Alex Wilcox and caters to little fashionistos ages two to ten.