Little Willy's

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About Little Willy's

Little Willy’s bespoke-for-boys collection cleverly combines playground prep with classic English tailoring. Think sporty polo shirts, crisp woven button-downs, and graphic T-shirts emblazoned with the label’s adorable logo — a cartoonish, mustachioed man adorned in spectacles and a bowler hat. Bright color combinations, stripes, and fun star-shaped appliqués give Little Willy’s wares a dose of street edge. The offspring of high-end men’s brand Lord Willy’s, Little Willy’s is the brainchild of British expats Betty and Alex Wilcox and caters to little fashionistos ages two to ten.

Past Sales Featuring Little Willy's

Sale Ended July 02, 2013

Blue

The kids' color palette for summer is made up of bright hues — we can't get enough of them! "When it comes to color, think outside the box. Nothing is cuter than a boy in pink!," says our Apparel Buyer, Caroline. Here we have outfits that will keep little ones cool during the warmest months, all in summer shades like green, pink, blue, purple, and yellow.

Sale Ended July 10, 2013

One-of-a-Kind Apparel

Sale Ended July 07, 2013

Mobile Preview: Adorable Stripes

Sale Ended July 09, 2013

Kids' Everything