Little Willy’s bespoke-for-boys collection cleverly combines playground prep with classic English tailoring. Think sporty polo shirts, crisp woven button-downs, and graphic T-shirts emblazoned with the label’s adorable logo — a cartoonish, mustachioed man adorned in spectacles and a bowler hat. Bright color combinations, stripes, and fun star-shaped appliqués give Little Willy’s wares a dose of street edge. The offspring of high-end men’s brand Lord Willy’s, Little Willy’s is the brainchild of British expats Betty and Alex Wilcox and caters to little fashionistos ages two to ten.
The kids' color palette for summer is made up of bright hues — we can't get enough of them! "When it comes to color, think outside the box. Nothing is cuter than a boy in pink!," says our Apparel Buyer, Caroline. Here we have outfits that will keep little ones cool during the warmest months, all in summer shades like green, pink, blue, purple, and yellow.