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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

New Sales Featuring Llum

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Past Sales Featuring Llum

Sale Ended April 24, 2014

Early Access: Elephantito Spring Styles

Prep her wardrobe for sunny days with clothes and shoes in the prettiest colors and prints.

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended February 23, 2014

Beetlejuice Girls' Dresses

The London label’s prettiest frocks for special occasions, play dates, and beyond.

Sale Ended January 31, 2014

Elephantito: Layette Collection

These pieces are perfect for wrapping your little one in comfort. The beautiful patterns and simple details on these onesies, pajama sets, and playsuits make the collection both luxurious and cute.

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