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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

New Sales Featuring Llum & more

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Past Sales Featuring Llum & more

Sale Ended September 07, 2010

Final Sale: Girls Apparel up to 80% off - 9/2/2010

It’s a big sale for little fashionistas! Highly sought-after labels like Antik Batik, Baby Eggi and Tooby Doo make sure she’s dressed for the occasion, whether she’s joining you for weekend errands or playing with the boys. Check out the playground-ready rompers, sweet-as-pie frocks and colorful knits.

Sale Ended August 29, 2014

Our Favorite Brands: Beetlejuice & More

Print-splashed dresses, graphic tees, and more from a pack of labels we love.

Sale Ended February 23, 2014

Beetlejuice Girls' Dresses

The London label’s prettiest frocks for special occasions, play dates, and beyond.

Sale Ended December 10, 2012

The Girls' Shop

From sweaters to socks, this sale has your mini stylista covered from head to toe. Our buyers chose their favorite winter looks for girls, and since this bunch includes both versatile neutrals and playful brights, she'll have plenty to choose from no matter her style.

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