Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.
The London label’s prettiest frocks for special occasions, play dates, and beyond.
Our favorite brands and styles from this week's can't-miss sales.
Playfully bright looks turn every day into an occasion.
Turn up the volume on summer dressing with splashy retro prints and cool color-blocking.