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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

New Sales Featuring Llum & more

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Past Sales Featuring Llum & more

Sale Ended October 03, 2014

Girls' Clothes & Shoes

Funky colors and get-noticed graphics give their fall look serious street cred.

Sale Ended May 10, 2014

Imoga for Girls

Cool ombre tank dresses and graphic tees pair perfectly with everyday cardigans and shorts.

Sale Ended November 26, 2014

Holiday Color Crush: Metallics

Festive clothes and accessories in the shades of the season.

Sale Ended August 13, 2014

Kids' Nautical Style Feat. Bunnies by the Bay

Kids will earn their stripes in these classic warm-weather staples.

More Styles by Llum