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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

Past Sales Featuring Llum & more

Sale Ended August 29, 2014

Our Favorite Brands: Beetlejuice & More

Print-splashed dresses, graphic tees, and more from a pack of labels we love.

Sale Ended February 23, 2014

Beetlejuice Girls' Dresses

The London label’s prettiest frocks for special occasions, play dates, and beyond.

Sale Ended May 12, 2014

Beetlejuice: Up to 70% Off

Playfully bright looks turn every day into an occasion.

Sale Ended September 02, 2014

100 Top Fall Looks

A mix of our favorite pieces for the season.

More Styles by Llum