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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

New Sales Featuring Llum

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Past Sales Featuring Llum

Sale Ended June 15, 2015

CHaLK NYC for Girls

Total statement-makers, crafted in the U.S.A.

Sale Ended October 26, 2015


Turn up the volume on fall dressing with bold colorblocking and splashy retro motifs

Sale Ended December 25, 2014

Boxing Day Early Access: Girls' Dresses

Super sweet frocks she'll absolutely love.

Sale Ended March 24, 2015

100 Top Spring Picks

A curated list of our seasonal favorites

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