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About Llum

Llum (pronounced "loom") is the Catalan word for light. It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things” — active children whose days take them from the playground to a fancy-ish dinner with Mom and Dad. The reversible petticoat dress, springtime-sweet lilac Degas dress, and color-blocked Miro dress feature simple silhouettes and bright colors that pop; pants and polo shirts appeal to creative little boys who can rock their own style. Inspired by nature, Llum’s designs fit girls up to age 12 and boys up to age eight.

Past Sales Featuring Llum & more

Sale Ended August 29, 2014

Our Favorite Brands: Beetlejuice & More

Print-splashed dresses, graphic tees, and more from a pack of labels we love.

Sale Ended June 28, 2014

Early Access: Super-Sweet Dresses Feat. Pippa & Julie

She'll be party-ready in dainty summer prints and playful embroidery.

Sale Ended April 24, 2014

Early Access: Elephantito Spring Styles

Prep her wardrobe for sunny days with clothes and shoes in the prettiest colors and prints.

Sale Ended September 18, 2014

Early Access: Preppy Dresses Feat. Pippa & Julie

She'll be look picture-perfect in ready-for-fall colors and classic prints.

More Styles by Llum