Lorelei in mythology is a siren with the otherworldly power to captivate. It's the perfect name for designer Laurie K. Willard's collection of captivating handbags: Each clutch, hobo and tote has a distinctive blend of design, craft and humor. Lorelei pieces combine smart, sophisticated shapes with striking prints and leathers, and are often seen tucked under the arms or slung across the shoulders of Hollywood sirens like Reese Witherspoon, Naomi Watts and Tyra Banks.
Designer Laurie K. Willard’s collection of handbags, Lorelei, took off after winning a student design contest at FIT sponsored by Elle Magazine and the Accessories Council. She received the honor of “Best Handbag Design” and had the unique distinction of having her collection displayed on New York’s Time Square Jumbotron. The name Lorelei –the siren – captures the essence of her philosophy: “fashion can make you ridiculous; style, which is yours to control individually, can make you attractive, a near siren.” Taken from poet Marianne Moore, these inspired words are the heart behind Willard’s collection. From beach totes to hobos to evening clutches, Willard’s distinctive sense of design, craft, and humor touches every piece in the Lorelei collection. Smart sophisticated shapes combined with striking prints and leathers create the line proudly displayed in boutiques nationwide, including the famed Henri Bendel and now, Gilt Groupe. Lorelei has been featured in InStyle, Cosmopolitan, Elle and Lucky magazines and photographed slung around the shoulders of celebrities like Reese Witherspoon, Naomi Watts and Janet Jackson.