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About Lorelei

Lorelei in mythology is a siren with the otherworldly power to captivate. It's the perfect name for designer Laurie K. Willard's collection of captivating handbags: Each clutch, hobo and tote has a distinctive blend of design, craft and humor. Lorelei pieces combine smart, sophisticated shapes with striking prints and leathers, and are often seen tucked under the arms or slung across the shoulders of Hollywood sirens like Reese Witherspoon, Naomi Watts and Tyra Banks.

Past Sales Featuring Lorelei

Sale Ended April 30, 2009

Fabulous Gifts for Mom

Show your mom how much you love her with the perfect accessory! From sumptuous satchels and functional totes to chic city clutches and more – handbags always fit and make great gift ideas for mom.

Sale Ended December 30, 2009

Final Sale: Jewelry & Accessories

More than 50 brands from under $50? We’d say there’s no time like the present to revamp your wardrobe with handbags, boots and jewelry for the New Year. Find cross-body bags from Alexis Hudson, rain boots from Hunter and studded leather cuffs from Nicole Apostoli for Presh. Plus, platform shoes and peep-toe pumps from DKNY and Kathryn Amberleigh, and fab finds from Grace Chan, Lorelei, AV Max and oh so much more!

Sale Ended June 26, 2009


Designer Laurie K. Willard’s collection of handbags, Lorelei, took off after winning a student design contest at FIT sponsored by Elle and the Accessories Council. She received the honor of “Best Handbag Design” and had the unique distinction of having her collection displayed on New York’s Time Square Jumbotron. The name Lorelei –the siren – captures the essence of her philosophy: “fashion can make you ridiculous; style, which is yours to control individually, can make you attractive, a near siren.” Taken from poet Marianne Moore, these inspired words are the heart behind Willard’s collection. From beach totes to hobos to evening clutches, Willard’s distinctive sense of design, craft, and humor touches every piece in the Lorelei collection. Smart, sophisticated shapes combined with striking prints and leathers create the line proudly displayed in boutiques nationwide, including the famed Henri Bendel and now, Gilt Groupe. Lorelei has been featured in InStyle, Cosmopolitan, Elle and Lucky and photographed slung around the shoulders of celebrities like Reese Witherspoon, Naomi Watts and Janet Jackson.

Sale Ended December 11, 2009

Lorelei & Santi Handbags

Every lady needs a sophisticated alternative to the carryall hobo. The clutches by Lorelei and Santi are a perfect contrast to your everyday bag. Dainty purses with sequins and gemstones come in soft rounded shapes or modern structures. Lush lining and handcrafted accents focus on the details while providing enough space to fit all of the essentials.