The arrival of her first child prompted Leslie Pitts to found Lucky Jade, her luxurious collection of lightweight infant blankets and kids' clothing. Formerly a women’s clothing designer, Pitts launched her children’s brand with a line of super-soft blankies imprinted with animal graphics — for examples, her best-selling, owl cotton-cashmere blanket featuring a grown-up owl and its baby, and bamboo-pima cotton blend blankets printed with cheerful monkeys and elephants. Lucky Jade’s cotton-cashmere coverall sets, zip-up hoodies, girls’ ruffled leggings, and other separates fit little ones ages three months to eight years old and come in a range of pastel and bright hues. When celebrity tots like Suri, Coco, and Shiloh are spotted wearing your designs, you know you’re on to something.
Everything new parents need to streamline their daily routine
Fill their first year with the softest all-natural fabrics
A curated list of our seasonal favorites
Charming little outfits with hand-embroidered details