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Label We Love… M Missoni
M Missoni is the younger, more affordable sister line of Italian brand Missoni. Created in 1998, M Missoni reinforces its elder sibling’s reputation for bold designs with clothing that frequently reinterprets Missoni’s iconic graphic zigzags in a range of cheery hues. M Missoni’s pretty dresses and brightly patterned sweaters and cardigans have become wardrobe essentials for fashion lovers. Their lively pops of color and captivating prints add a playful element to any outfit and make heads turn.
The formidable success and popularity of M Missoni is a reminder of how far the Missoni company has come since 1953, when Italian newlyweds Ottavio and Rosita Missoni launched the company from their basement. In recent years Missoni has branched out beyond fashion into home and hotel design.