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About Mara Hoffman

When it comes to concocting awe-inspiring, original prints, clothing designer Mara Hoffman is an absolute genius. Inspired by mythology, magic, and world cultures past and present, Hoffman’s prints vary in style from boho-psychedelic to futuristic and geometric, and are unfailingly colorful. Based in New York City, Hoffman launched her first clothing line in 2000 — hand-dying and batiking her dresses, shirts, and other ready-to-wear pieces herself. In 2008 she launched her wildly popular swimwear collection, applying her intricately detailed patterns to vibrant one-pieces, bikini sets, dashiki maxi dresses and other beach apparel. Hoffman adds kimono sleeves, colorful beading, and artful draping to many of her pieces, giving them a one-of-a-kind, architectural effect. Famous fans of Mara Hoffman's savvy "world traveler meets fashion forward flower child" aesthetic include Kate Hudson, Drew Barrymore and Nelly Furtado.

New Sales Featuring Mara Hoffman

Shop 6 New Sales

Past Sales Featuring Mara Hoffman

Sale Ended August 18, 2013

Twelfth Street by Cynthia Vincent - 8/16/2013

Jet-set in style with printed maxis, silk shorts, and striped cardis.

Sale Ended July 24, 2014

Early Access: Final Sale: Dresses

Stock your closet for the season with these versatile, wear-anywhere silhouettes.

Sale Ended November 06, 2013

Casual Styles

Silk shirtdresses, maxi skirts, and more casual-chic styles you'll wear everywhere this season.

Sale Ended May 23, 2014

Twelfth Street by Cynthia Vincent, Burning Torch & More

Breezy tunic dresses, silk shorts, and more for the modern bohemian.

More Styles by Mara Hoffman