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About Mara Hoffman

When it comes to concocting awe-inspiring, original prints, clothing designer Mara Hoffman is an absolute genius. Inspired by mythology, magic, and world cultures past and present, Hoffman’s prints vary in style from boho-psychedelic to futuristic and geometric, and are unfailingly colorful. Based in New York City, Hoffman launched her first clothing line in 2000 — hand-dying and batiking her dresses, shirts, and other ready-to-wear pieces herself. In 2008 she launched her wildly popular swimwear collection, applying her intricately detailed patterns to vibrant one-pieces, bikini sets, dashiki maxi dresses and other beach apparel. Hoffman adds kimono sleeves, colorful beading, and artful draping to many of her pieces, giving them a one-of-a-kind, architectural effect. Famous fans of Mara Hoffman's savvy "world traveler meets fashion forward flower child" aesthetic include Kate Hudson, Drew Barrymore and Nelly Furtado.

New Sales Featuring Mara Hoffman & more

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Past Sales Featuring Mara Hoffman & more

Sale Ended September 02, 2014

Step Into Spring: Espadrilles, Sandals & More

Perfect shoes for the sunny-weather season.

Sale Ended August 24, 2014

Yumi Kim

Coquettish dresses, jumpsuits, and silk tops from the playfully femme NYC label.

Sale Ended April 24, 2015

250 Spring Essentials

The warm-weather pieces you need now, from head to toe, by Tucker, Jenni Kayne, and more

Sale Ended July 09, 2014

Summer Trend: Think Pink - 7/7/2014

Get behind the right-now hue with a standout mix of blazers, silk dresses, and more.

More Styles by Mara Hoffman