When it comes to concocting awe-inspiring, original prints, clothing designer Mara Hoffman is an absolute genius. Inspired by mythology, magic, and world cultures past and present, Hoffman’s prints vary in style from boho-psychedelic to futuristic and geometric, and are unfailingly colorful. Based in New York City, Hoffman launched her first clothing line in 2000 — hand-dying and batiking her dresses, shirts, and other ready-to-wear pieces herself. In 2008 she launched her wildly popular swimwear collection, applying her intricately detailed patterns to vibrant one-pieces, bikini sets, dashiki maxi dresses and other beach apparel. Hoffman adds kimono sleeves, colorful beading, and artful draping to many of her pieces, giving them a one-of-a-kind, architectural effect. Famous fans of Mara Hoffman's savvy "world traveler meets fashion forward flower child" aesthetic include Kate Hudson, Drew Barrymore and Nelly Furtado.
End the season in style with can't-miss steals on the wardrobe essential
With pieces this hot, summer doesn’t stand a chance
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Chic suits and cover-ups for the modern beach babe