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About Mara Hoffman

When it comes to concocting awe-inspiring, original prints, clothing designer Mara Hoffman is an absolute genius. Inspired by mythology, magic, and world cultures past and present, Hoffman’s prints vary in style from boho-psychedelic to futuristic and geometric, and are unfailingly colorful. Based in New York City, Hoffman launched her first clothing line in 2000 — hand-dying and batiking her dresses, shirts, and other ready-to-wear pieces herself. In 2008 she launched her wildly popular swimwear collection, applying her intricately detailed patterns to vibrant one-pieces, bikini sets, dashiki maxi dresses and other beach apparel. Hoffman adds kimono sleeves, colorful beading, and artful draping to many of her pieces, giving them a one-of-a-kind, architectural effect. Famous fans of Mara Hoffman's savvy "world traveler meets fashion forward flower child" aesthetic include Kate Hudson, Drew Barrymore and Nelly Furtado.

New Sales Featuring Mara Hoffman & more

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Past Sales Featuring Mara Hoffman & more

Sale Ended August 25, 2014

Shop Shift Dresses

Wear-forever staples you can't be without, from sleek shift dresses to flattering sunnies.

Sale Ended August 18, 2014

Perfect Dresses Feat. Susana Monaco

Effortless jersey minis, belted fit-and-flares, and more perfect transitional silhouettes.

Sale Ended December 05, 2014

Twelfth Street by Cynthia Vincent

Vibrant shirtdresses, woven leather sandals, and more bold, vacation-ready picks.

Sale Ended September 02, 2014

Step Into Spring: Espadrilles, Sandals & More

Perfect shoes for the sunny-weather season.

More Styles by Mara Hoffman