Designers Georgina Chapman and Keren Craig, founders of the aspirational couture label Marchesa, know exactly how to bring out a woman's inner goddess: with delicate ruffles, flounces of mermaid tulle, and intricately embroidered bodices. Launched in 2004, Marchesa specializes in high-end evening dresses and bridal gowns that are ultra-feminine yet true to the bold spirit of their muse and namesake, the eccentric European style icon Marchesa Luisa Casati. Marchesa has made red-carpet evenings perfect for A-listers who require nothing less than a heavenly dress: Penélope Cruz shimmering in lavender chiffon, Eva Longoria radiant in crimson satin, and countless others. In recent years Marchesa has collaborated with Christian Louboutin on an exquisite collection of shoes and also expanded its empire with handbags, makeup (with Stila Cosmetics), tableware (with Lenox) and the diffusion line Notte by Marchesa.