As the mother of four, Marie Chantal, Crown Princess Pavlos of Greece, sought children's clothing that was beautiful yet cozy. In 2000, she launched her own eponymous kids’ apparel label and set about designing an enchanting collection that is fun, colorful, and happy. Marie Chantal’s charming cable-knit sweaters and cargo pants for boys, dresses and cashmere cardigans for girls, and unisex two-piece sets offers lots of understated silhouettes, restrained color palettes, and special details. The label enjoys a long list of fans that includes fashion-conscious moms such as Elle Macpherson, Reese Witherspoon, Caroline of Monaco, Laura Dern, and Alexandra von Furstenberg.