Mattel was born in 1945 out of a garage in Southern California. Surprisingly, the first Mattel products were picture frames, but one of Mattel’s founders soon started developing dollhouse furniture from picture frame scraps. Encouraged by the success of the dollhouse furniture, Mattel switched their focus to toys. Mattel's popular toy brands, including Barbie, Hot Wheels, Monster High, Polly Pocket, Matchbox, Fijit Friends, and Fisher-Price are constantly bringing joy to kids. Mattel also encourages “play” in a big way — the company believes that playing with toys helps build a strong foundation for learning and nurtures imagination. Over the past 10 years, Mattel and the Mattel Children’s Foundation have donated $30 million and more than half a million toys to children’s hospitals across the country.
Their new wardrobe and playroom favorites, featuring Hello Kitty, Superman, and more.
Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.
Elsa and Anna dolls, DVDs, books, and more of the stuff they're totally obsessed with.
Do your tots have places to go? This selection of cool wheels will take them there. Retro pedal cars let them drive around the basement or driveway in style, and colorful balance bikes (which easily transform from three wheels to two) prep them for life in the fast lane. Trains and remote control cars will also keep tots on their toes.