Mattel was born in 1945 out of a garage in Southern California. Surprisingly, the first Mattel products were picture frames, but one of Mattel’s founders soon started developing dollhouse furniture from picture frame scraps. Encouraged by the success of the dollhouse furniture, Mattel switched their focus to toys. Mattel's popular toy brands, including Barbie, Hot Wheels, Monster High, Polly Pocket, Matchbox, Fijit Friends, and Fisher-Price are constantly bringing joy to kids. Mattel also encourages “play” in a big way — the company believes that playing with toys helps build a strong foundation for learning and nurtures imagination. Over the past 10 years, Mattel and the Mattel Children’s Foundation have donated $30 million and more than half a million toys to children’s hospitals across the country.
Their new wardrobe and playroom favorites, featuring Hello Kitty, Superman, and more.
The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.
Play tents, puzzles, and more up-all-night essentials for a slumber party win.
Toys, PJs, and books they'll love, starring Minnie Mouse, Barbie, Iron Man, and more.