The three young surfer dudes who founded Maui and Sons had initially set out to conquer people’s taste buds, launching Maui’s Chocolate Chip Cookies in 1980. But one too many burned batches led the trio to rethink their business strategy and switch from homemade sweets to clothing inspired by Southern California’s laid-back, sporty lifestyle. Owned by businessman Richard Harrington since 1989, Maui and Sons designs adult-size and kids' board shorts, bikinis, and other apparel done in bright, bold colors emblazoned with the company logo — which still resembles a chocolate chip cookie, in honor of the brand's origins.
Comfortable workout gear that can keep up with you beyond the gym
Tees, slim shorts, and chinos influenced by surf and skate culture
Effortless button-ups, quality khakis, and more essential men’s wear for your wardrobe
Henleys, colorblock tees, and more versatile streetwear.