The three young surfer dudes who founded Maui and Sons had initially set out to conquer people’s taste buds, launching Maui’s Chocolate Chip Cookies in 1980. But one too many burned batches led the trio to rethink their business strategy and switch from homemade sweets to clothing inspired by Southern California’s laid-back, sporty lifestyle. Owned by businessman Richard Harrington since 1989, Maui and Sons designs adult-size and kids' board shorts, bikinis, and other apparel done in bright, bold colors emblazoned with the company logo — which still resembles a chocolate chip cookie, in honor of the brand's origins.
Warm weather must-haves by Alternative, Diesel, and more
Need-them-now shorts by Gant Rugger, Publish Brand, Brooks Brothers, and many more
A smart selection of the season's best wardrobe staples
Whether you’re paddling out or just bumming around by the bonfire, we’ve got you covered (literally)