The three young surfer dudes who founded Maui and Sons had initially set out to conquer people’s taste buds, launching Maui’s Chocolate Chip Cookies in 1980. But one too many burned batches led the trio to rethink their business strategy and switch from homemade sweets to clothing inspired by Southern California’s laid-back, sporty lifestyle. Owned by businessman Richard Harrington since 1989, Maui and Sons designs adult-size and kids' board shorts, bikinis, and other apparel done in bright, bold colors emblazoned with the company logo — which still resembles a chocolate chip cookie, in honor of the brand's origins.
The summer essential, sorted for easy selection.
Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.
Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.
Remember those colorful shorts you used to roll around in back in the Point Break days? They're back, and better than ever. For evidence, check out this on-trend assortment of trunks, board shorts and tanks in an array of vibrant early-'90s hues.