The three young surfer dudes who founded Maui and Sons had initially set out to conquer people’s taste buds, launching Maui’s Chocolate Chip Cookies in 1980. But one too many burned batches led the trio to rethink their business strategy and switch from homemade sweets to clothing inspired by Southern California’s laid-back, sporty lifestyle. Owned by businessman Richard Harrington since 1989, Maui and Sons designs adult-size and kids' board shorts, bikinis, and other apparel done in bright, bold colors emblazoned with the company logo — which still resembles a chocolate chip cookie, in honor of the brand's origins.
Remember those colorful shorts you used to roll around in back in the Point Break days? They're back, and better than ever. For evidence, check out this on-trend assortment of trunks, board shorts and tanks in an array of vibrant early-'90s hues.
Coats by Vince Camuto, French Connection, and more, for a steal.
You’ve booked the flights, you’ve booked the hotel, now it’s time to get your wardrobe in order. Think bright, ocean-ready boardshorts and trunks from surfer-friendly brands Hurley and Maui and Sons, plus a slew of tees and tanks to complete your beach-bum look. Get it right, and the locals won’t even realize you’re not from around there.
Our collection of easygoing essentials has everything you need to look your best when you're taking it easy this summer. Stock up on picks from Woolrich Woolen Mills, Marc by Marc Jacobs, J Brand, and a host of other top labels, and get ready to round out the season in style.