The three young surfer dudes who founded Maui and Sons had initially set out to conquer people’s taste buds, launching Maui’s Chocolate Chip Cookies in 1980. But one too many burned batches led the trio to rethink their business strategy and switch from homemade sweets to clothing inspired by Southern California’s laid-back, sporty lifestyle. Owned by businessman Richard Harrington since 1989, Maui and Sons designs adult-size and kids' board shorts, bikinis, and other apparel done in bright, bold colors emblazoned with the company logo — which still resembles a chocolate chip cookie, in honor of the brand's origins.
Winter’s still hanging on, so you’d better be sure you have some solid, stylish outerwear to stave off the cold until the thaw. Check out this selection—from sharp wool trenches to tech-y puffers—to kit yourself out for the days ahead. Casual or formal, we’ve got just the thing to keep you feeling warm and looking smart.
There are those who just deal with the cold, and those who take full advantage of the snow and all it has to offer. We’re talking skiers, snowboarders, toboggan enthusiasts—whatever you’re into. If you’re one of winter sports pack, you know a wool topcoat just won’t cut it sometimes. But these shells, parkas, and layering pieces from some of the top brands in the game should do the trick.
With sharp colorful designs—multi-colored sharks on black and white backgrounds, silhouettes of palms against a neon sunset—this company’s signature board shorts, breezy windbreakers, and button-downs embody SoCal style. A broad swath of simple shirts with the same streamlined beachy designs are great for places where no shirt, no shoes equals no service.
Sharks with shades and cookies with cred — that will give you a taste of the gutsy images on tap in this sale of Maui and Sons’ distinct surf duds. These board shorts and T-shirts have a variety of cool logos, ranging from the slinky Palm Girl to the tribal False Idols to the (relatively) minimalist Light Bright. But the sharks are a common refrain, as is the cookie logo that looks back to Maui and Sons’ earlier life as a cookie company.