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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

New Sales Featuring Minimu

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Past Sales Featuring Minimu

Sale Ended May 29, 2014

Top European Brands: Up to 80% Off

Unique kids’ clothes from Jacadi, Nellystella, and more.

Sale Ended May 21, 2014

Top Italian Kids' Brands

Perfect-for-spring clothes and shoes from Minimu, Superga, and more.

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended March 21, 2014

Kids' Apparel

Adorable kids' apparel for spring.

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