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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

New Sales Featuring Minimu & more

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Past Sales Featuring Minimu & more

Sale Ended May 29, 2014

Top European Brands: Up to 80% Off

Unique kids’ clothes from Jacadi, Nellystella, and more.

Sale Ended April 14, 2014

Caramel Baby & Child

Well-crafted wardrobe staples in luxe European fabrics.

Sale Ended September 28, 2014

Brands to Know Feat. Anais & I

Staple pieces for boys, girls, and moms-to-be.

Sale Ended July 28, 2014

Mix & Match Girls' Separates: Up to 90% Off

She’ll be set to dress herself with colorful tops, skirts, tunics, and shorts.

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