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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

New Sales Featuring Minimu & more

Shop 6 New Sales

Past Sales Featuring Minimu & more

Sale Ended October 24, 2014

Boys' Jackets & Accessories

Get kids weather-ready with cozy hooded jackets, fleece hats, and more.

Sale Ended September 04, 2014

Further Reduced: Kids' Clothes

Serious steals from Juicy Couture, A. Bird, and more.

Sale Ended October 13, 2014

Early Access: Top European Brands: Up to 75% Off

Unique clothes and accessories by our most popular designer labels.

Sale Ended May 21, 2014

Top Italian Kids' Brands

Perfect-for-spring clothes and shoes from Minimu, Superga, and more.

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