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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

New Sales Featuring Minimu

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Past Sales Featuring Minimu

Sale Ended February 03, 2015

Weekly Roundup: Buyers' Top Picks

Standouts from the weeks' most popular sales.

Sale Ended January 14, 2015

Minimù: Made in Italy

Sweet cotton basics in simple silhouettes and soft pastel hues.

Sale Ended May 28, 2015

Summer Steals for Girls

Stock up for sunny days: Shorts, tees, swimsuits, and more

Sale Ended January 10, 2015

Early Access: Girls' Play Clothes Feat. Nktoo

Whimsical dresses, color-pop tees, and more easy basics she'll love.

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