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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

New Sales Featuring Minimu & more

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Past Sales Featuring Minimu & more

Sale Ended June 25, 2015

Ben Sherman & More for Boys: Up to 80% Off

Stock up on warm-weather basics, fit for babies and big kids alike

Sale Ended July 20, 2015

100 Top Picks

A curated list of our must-haves for the season

Sale Ended November 02, 2014

Best for Boys: Up to 80% Off

Cool graphic tees, comfy cargo pants, and more stylish steals.

Sale Ended March 04, 2015

Girls' Clothes Feat. Pink Chicken

Ultra bright basics for sunny-weather fun.

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