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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

Past Sales Featuring Minimu & more

Sale Ended September 28, 2014

Brands to Know Feat. Anais & I

Staple pieces for boys, girls, and moms-to-be.

Sale Ended November 20, 2014

Girls' Clothes & Shoes

Give their school-day look global cred with cashmere sweaters, leather loafers, and more.

Sale Ended November 12, 2014

On Weekends, We...Party

Their Saturday and Sunday plans are set with super-cute clothes and toys.

Sale Ended November 02, 2014

Best for Boys: Up to 80% Off

Cool graphic tees, comfy cargo pants, and more stylish steals.

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