Minimu
Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.
Featured Products
Minimu
Girls: Agata Dress
Minimu
Girls
Cassandra Trousers
Minimu
Girls
Helga T-Shirt
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Minimu
Unisex
Pietruzzo 2 Piece Set
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Minimu
Girls: Titti Dress
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Minimu
Girls
Pauline Pant
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Minimu
Boys
Marietto T-Shirt
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Minimu
Girls: Clio Dress
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Past Sales Featuring Minimu
Kids' Apparel: Up to 80% Off
No matter their style, we have everything kids need to complete their wardrobes. Stock their ever-growing closets with our favorites, including dresses from Nellystella and button-downs from Ryder & James, just to name a few.
Almost Gone: One-of-a-Kind Picks
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.
Adorable Accessories
Welcome to our pop-up boutique! Find our favorite products at this one-stop shop, all from the best brands for babies and kids (think Andy & Evan, Pediped, Rugged Bear, and more). The shop is filled with clothes, toys, strollers, bedding, and many other must-haves — at amazing prices, of course — so fill up your cart. We have chic looks for moms-to-be, too!
Kids' Trend: Dots & Stripes
Our buyers are constantly shopping (such a fun job!) and they're always on the lookout for new trends. "Dots and stripes are everywhere this season," says Melissa, our apparel buyer. "The stripes are nautical-inspired, and polka dots have a retro feel that's irresistible." Time to stock up — choose from more than 150 products.
Girls' Apparel: Up to 90% Off
Whether her style is frilly, tomboyish, or somewhere in between, we’ve got everything your little girl needs. Stock her ever-growing closet with our favorites, including dresses from Halabaloo and swimsuits from Floatimini, just to name a few.
Tell us why you like Minimu